Monday, March 22, 2004

The Voice of America on International Interest in Bollywood

Interesting story from the VOA discussing new global attention being received by India's film and television industry.

"A recent conference in Bombay brought together hundreds of foreign delegates to explore business opportunities offered by India's entertainment sector. India's film industry, popularly known as Bollywood, produces nearly 1,000 movies a year, the largest number in the world. And more than 40 million Indian households have access to cable television, including foreign channels.
Television and film producers and directors from nearly 20 countries, as well as representatives from companies such as Walt Disney, came to Bombay recently to tap the potential of this huge entertainment industry. Some participants came to encourage Indian film producers to shoot movies in Britain. Bollywood movies are often shot overseas, making this a lucrative revenue-earner for some countries. Other delegates wanted to explore the possibility of doing more business in India. Andy Bird, president of Walt Disney International, sees great opportunity for animation production in India, because of the country's large English-speaking work force with technology skills."


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