ABCNEWS.com : Gere Enlisting Bollywood in AIDS Fight

Richard Gere Enlisting Bollywood to Fight AIDS

According to this story from ABCnews.comRichard Gere is starting a campaign to draw together Bollywood movie stars, sports celebrities, business leaders and government officials to battle the spread of AIDS.
"There is a lot of de-stigmatization that is needed," the 54-year-old actor said Monday in an interview with The Associated Press. Gere said he's formed close bonds with actors, writers and directors in India because of their common concern over HIV/AIDS."We've touched each other because of our genuine commitment to this issue and my own commitment that I'm not going away and I'll be back again and again and again," he said. Gere, who has been visiting India since the 1970s, is starting the heroes project, which is going to try to"get people talking about the AIDS problem in India through television, radio and print ads."If you work with the creative community, the incredible power of industry, then bring in the government and the judicial system, you can solve any problem," Gere said. Tens of thousands of activists and health workers rallied worldwide Monday to mark World AIDS Day. Some 4 million in India are infected with HIV/AIDS.

I think this is a fantastic idea, especially because I think the main impediment in India in dealing with continued spread of HIV/AIDS is the stigma that is attached to the disease, a stigma that can be dissovled with a proper information campaign.

posted by sajit @ 10:36 AM