Desi Family Featured in VW Commercial

I don't know if any of you watched the second installment of Fox's 24 this past Tuesday, but it appeared that the Volkswagen Commercial that aired, at least on the East Coast, during the show featured a South Asian family. I know this migh be nitpicky, but for a car company especially, to feature South Asians as a marketing tool, that is quite impressive.

Maybe Volkswagen is trying to inch in on Honda and Toyota's grasp of the South Asian-American market. If anyone else saw this, or has seen it before, let me know.

posted by sajit @ 5:54 PM