Tuesday, March 30, 2004

Panjabi MC Does the Dew

Panjabi MC Does the Dew

Fresh off the heels of the Newsweek Article extolling that Desis have changed the way we eat, dress, work and play, Mountain Dew is apparently trying to capitalize on this trend. I just saw a Mountain Dew commercial featuring Steven Segal in an Indian run convenient store where he puts the inadvertent beatdown on everyone in the store while Panjabi MC's huge huge huge crossover hit (yes, it was a hit way before Jay-Z got on it) Mundian to Bach ke plays in the background.

Who would have thought that one day Bhangra would be the music of choice on soft drink commercials in America?


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